New York, Nov. 23, 2015 – Every family has their own holiday traditions – it’s one of the reasons this time of year is so special. On the cusp of the busiest travel season of the year, Buckle Up for Life, the national injury prevention program from Cincinnati Children’s and Toyota, is releasing “New Holiday Traditions for Child Passenger Safety” to help keep kids safe this holiday season and beyond.
TORRANCE, Calif., Nov. 3, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 31,000 Model Year 2013-2015 Avalon, Avalon Hybrid, Lexus ES350 and ES300h sedans.
TORRANCE, Calif., Oct. 20, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 2,000,000 vehicles related to the driver’s side Power Window Master Switch. The involved vehicles include certain:
TORRANCE, Calif., October 13, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 310 Model Year 2016 Tacoma Pickup Trucks.
New Toyota Test Vehicle Paves the Way for Commercialization of Automated Highway Driving Technologies
Toyota City, Japan, October 6, 2015 -- Toyota has been testing a new automated driving test vehicle called Highway Teammate, with the aim of launching related products by around 2020. In addition to demonstrating the capabilities of next-generation safety technologies, the vehicle represents Toyota's view of the evolving driver-car relationship in the age of artificial intelligence.
New York, (Oct. 1, 2015) – Today’s teens are digital natives who, on average, send over 100 textsi and watch 1.15 hours of online videos a day.ii That’s why Toyota TeenDrive365 is launching two defensive driving campaigns that harness teens’ love of texting and online videos:
Toyota City, Japan, Sept. 30, 2015 -- By the end of 2015, Toyota will make a new ITS (Intelligent Transportation System) safety package available on three models in Japan. The package, named ITS Connect, uses Japan's standardized ITS frequency of 760 MHz to receive and share data transmitted by external infrastructure and other vehicles. Equipping ITS on these three models will make Toyota the world's first1 automaker to bring a driver assist function that uses a dedicated ITS frequency to market.
TORRANCE, Calif., Sept. 17, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 421,000 Model Year 2009-2012 RAV4 and approximately 2,500 Model Year 2012-2014 RAV4 EV vehicles.
Buckle Up for Life Dispels Top Five Myths about Car Seats - Just in Time for Child Passenger Safety Week
NEW YORK (Sept. 10, 2015) – It’s no secret that driving with small children can be full of challenges – from battles over whose turn it is to pick the music to making sure you’re fully stocked with snacks and supplies. But one thing that should not be a puzzle is how to keep them safe. That’s why Buckle Up for Life, the national education program from Toyota and Cincinnati Children’s, is sharing the top five myths and facts on car seats, just in time for Child Passenger Safety Week (September 13-19).
TORRANCE, Calif., July 15, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 109,000 Model Year 2012-2014 Prius v hybrid vehicles.
Toyota City, Japan, June 26, 2015 -- Studies* show that roughly half of drivers take defensive action (such as sudden braking or steering) to avoid collisions, with vehicle occupants commonly bracing themselves at the same time. Occupant posture -- whether braced or relaxed -- has a significant effect on body movement during a collision. However, current human surrogate models used in virtual crash simulations are unable to simulate the reflexive defensive actions that humans take in the moments before an imminent collision, such as bracing one's body for impact.
As the weather warms and summer travel starts, more roadway users emerge, including motorcycles, bicycles and pedestrians. The best way to get road ready? Try to expect the unexpected and pay particular attention at intersections.
Ah, the summer road trip…a perfect time to relax as you rock and roll toward the family vacation. But if you’re sampling the latest mocha offering from an omnipresent coffee chain or arguing with your teen about whether Tame Impala is the new Beatles, driving should be you not. According to a 2006 study, driver inattention – from fatigue or a driving distraction -- was a contributing factor in nearly 80 percent of crashes. Nearly 80 percent. Or four out of five.
TORRANCE, Calif., June 16, 2015 – Toyota Motor Sales, USA, Inc. today announced that it is expanding its recalls involving Takata front passenger airbag inflators.
New York, N.Y., June 9, 2015 -- Heading out for a road trip with your family this summer? Got your sunscreen? Check. Road tunes? Check. Sunglasses? Check. A properly installed car seat? The answer may not be as simple as you think.
Whether historic U.S. Route 1 is your main vacation drag or you’re cruising for a day on Pacific Coast Highway or motoring west on the route that’s the best, summer means one thing to many Americans…road trip. Before you sally forth, you might want to tackle a few technical “to dos” to ensure your trip is as smooth as your driving style.
TORRANCE, Calif., May 27, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 3,000 model year 2015 Lexus NX 200t vehicles.
TORRANCE, Calif., May 13, 2015 – Toyota Motor Sales, U.S.A., Inc. today announced that it is expanding its recalls involving Takata air bag inflators.
Curb Your Distractions: High School Student from Chicago Wins Grand Prize in Toyota TeenDrive365 Video Challenge
Silver Spring, Md. May 11, 2015 – When Chicago high school student Elijah Wilborn created his safe driving PSA, he left his phone, music and other distractions curbside – and picked up the grand prize in the TeenDrive365 Video Challenge from Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms.
New Series of Documentary Shorts from Toyota TeenDrive365 Explores the Emotional Rite of Passage When a Teen Receives Their Driver's License
NEW YORK (April 22, 2015) – Excitement. Fear. Loss of Control. Pride. Every parent of a teenager can relate to the rollercoaster of emotions that occurs when their child receives their driver’s license. In a new series of documentary shorts, Toyota has partnered with three award-winning Getty Images Reportage photojournalists to explore this major rite of passage through the experiences of three families in Los Angeles, Boston and St. Petersburg, Fla. The series is part of TeenDrive365, Toyota’s comprehensive teen safety initiative that helps parents and teens become safer drivers together. You can watch the videos at www.TeenDrive365.com.
Silver Spring, MD (April 16, 2015) – Sometimes peer pressure can be a good thing. Just ask the teen filmmakers who entered Toyota and Discovery Education’s Toyota TeenDrive365 Video Challenge.
TORRANCE, Calif., April 15, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 114 Model Year 2015 Scion tC Release Series 9 vehicles.
NEW YORK, NY, March 30, 2015 - The world’s first compact crossover sport utility vehicle (SUV) and the world’s first luxury crossover SUV are helping to bring advanced safety technology to the mass market; raising the bar and lowering the price. The move is a major stride towards Toyota’s vision of a mobility future that improves safety and is more convenient for everyone, bringing a package of automated driver assist technologies closer to the mainstream.
His job? To walk in front of vehicles. Steve is a moving dummy (also known as a mannequin) that stands in for a pedestrian crossing a road. Mannequins like Steve – which come in adult and child sizes – mimic different walking speeds and angles to allow for realistic testing situations.
TORRANCE, Calif., March 11, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct safety recalls of approximately 2,500 Model Year 2012 – 2014 RAV4 EV vehicles; and approximately 110,000 Model Year 2015 Camry, Camry Hybrid, Highlander, Highlander Hybrid, and 2014-2015 Model Year RAV4 vehicles.
TORRANCE, Calif., March 5, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 16,600 Model Year 2012-2015 Yaris hatchbacks produced for sale in Puerto Rico.
TORRANCE, Calif., Feb. 17, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 230 Model Year 2015 Yaris hatchbacks and approximately 20 Model Year 2015 Tacoma TRD Pro model pickup trucks.
TORRANCE, Calif., Feb. 5, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced it will conduct a safety recall of approximately 120 Model Year 2014 FJ Cruiser vehicles.
TORRANCE, Calif., Jan. 28, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 52,000 Model Year 2011-2012 Avalon sedans.
TORRANCE, Calif., January 15, 2015 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a safety recall of approximately 5,000 Model Year 2014-2015 Prius V vehicles.
TORRANCE, Calif., Dec. 23, 2014 — On the 12th day of Christmas, the Insurance Institute for Highway Safety (IIHS) gave to Toyota, 12 awards awarding. In fact, the automaker won more awards than any other automaker, including the most of the Institute’s highest honor. In all, eight Toyota and Lexus vehicles earned a Top Safety Pick+ rating. IIHS in particular recognized the Prius V for its significantly improved performance all-around in the small overlap crash test – naming it a Top Safety Pick+. The Toyota Sienna was also the only minivan awarded the 2015 Top Safety Pick + designation. IIHS also recognized four additional Toyota and Scion vehicles as 2015 Top Safety Picks.
Abbas Saadat: Verbal Testimony to House Energy & Commerce Committee, Subcommittee on Commerce, Manufacturing & Trade
Verbal testimony of Abbas Saadat, Regional Product Safety Executive of Toyota North America and vice president for Toyota Motor Engineering & Manufacturing, North America, Inc., to the House Energy & Commerce Committee, Subcommittee on Commerce, Manufacturing & Trade, on Dec. 3, 2014.
TORRANCE, Calif., Dec 2, 2014 – Toyota today called for a coordinated industry-wide joint initiative to independently test Takata airbag inflators that have been the subject of recent recalls. The goal of this initiative is to address affected automakers’ issues related to the airbag inflator recalls and supplement testing being undertaken by Takata in order to address customer concerns about safety.
Torrance, Calif, Nov. 28, 2014 -- In line with the ultimate aim of eliminating traffic fatalities and injuries, Lexus will next year launch the "Lexus Safety System +" package, a newly-developed set of active safety technologies designed to help prevent or mitigate collisions across a wide range of vehicle speeds. While Lexus vehicles already feature a wide range of safety technologies and systems based on the Integrated Safety Management Concept1, this latest package is aimed at further encouraging the uptake of safety technologies and will therefore be rolled out across all Lexus models in Japan, North America and Europe by the end of 2017.
TORRANCE, Calif., Nov. 26, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 25,500 Model Year 2015 Sienna Minivans. Approximately 30,000 Sienna vehicles are involved worldwide; including approximately 2,000 in Canada; 1,600 in Mexico; 130 in Korea and 18 vehicles in Germany.
New York, NY, Nov. 19, 2014 – More than 43 million Americans traveled for Thanksgiving last year and ninety percent of them did so by car.1 That’s why, as we approach the busiest travel season of the year, travel safety information is more important than ever – especially for children. Did you know that children’s winter coats should be removed before placing them in a car seat? What about the startling fact that three out of four car seats are incorrectly installed?
TORRANCE, Calif., Nov. 12, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of 56 Model Year 2011 Camry vehicles produced at Toyota Motor Corporation’s Tsutsumi Plant in Aichi, Japan and distributed to the US Territories of Guam and Saipan. Globally, Toyota is recalling approximately 170,000 Camry vehicles.
NEW YORK (Nov. 6, 2014) – Put down that cup of coffee when you’re driving, Mom. And forget about checking that text while behind the wheel, Dad. Parents may think their teens aren’t paying attention to them, but the truth is the exact opposite. Safety research by Toyota and the University of Michigan Transportation Research Institute (UMTRI) reveals that parents are the number one influence on how their teenager will drive.
TORRANCE, Calif., Nov. 4, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 5,650 Model Year 2014 Toyota Camry, Camry Hybrid, Avalon and Avalon Hybrid vehicles.
TORRANCE, Calif. (Oct. 15, 2014) – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 423,000 Lexus vehicles including 2007 through 2010 Model Year LS; 2006 through 2011 Model Year GS; 2006 through 2011 Model Year IS; 2010 Model Year IS C; and 2008 through 2010 Model Year IS-F vehicles.
TORRANCE, Calif., Sept. 29, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced that it has advised the National Highway Traffic Safety Administration (NHTSA) of plans to conduct a voluntary safety recall of approximately 690,000 Model Year 2005-2011 Tacoma 4x4 and Tacoma Pre-Runner pickup trucks.
DETROIT (Sept. 25, 2014) – American cities are dramatically changing and face many challenges. How can they address urban sustainability and the complexities of connected technology? Next week, Sept. 30 to Oct. 2, Toyota leaders will join 350 of the world’s greatest thinkers at the Meeting of the Minds 2014 summit to explore this urban transformation and ways of harnessing the power of technology. Toyota is co-founder of the event and has been the presenting sponsor since its inception in 2007.
TORRANCE, Calif., September 18, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 20,000 Model Year 2014 Avalon, Camry, Highlander, Sienna, and Model Year 2015 Lexus RX vehicles equipped with the 2GR-FE engine.
Teens and Parents Get A 'Tune-Up' On Safety with Free Driver Safety Clinics at Northeast Toyota Dealerships
NEW YORK (Sept. 12, 2014) – What’s the greatest influence on how teens drive? According to research, it’s mom and dad. That’s why Toyota is committed to offering free teen driver safety clinics that bring the whole family together to learn about safety behind the wheel.
TORRANCE, Calif., September 11, 2014 – Toyota Motor Sales, USA, Inc. will conduct a recall of approximately 130,000 Model Year 2014 Tundra Crew-Max Cab and Double Cab vehicles.
Buckle Up for Life: Toyota and Cincinnati Children's Hospital Medical Center Increase Child Passenger Safety across the Country and Expand Program
New York, N.Y., Sept. 10, 2014 - What if there were a way to prevent a leading cause of childhood death, but three out of four of us were doing it wrong? The startling truth is that a car seat can dramatically reduce childhood death and injury from motor vehicle crashes, but 75 percent are installed incorrectly.
Toyota Motor Corporation General Manager of Intelligent Vehicle Development Ken Koibuchi speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.
Toyota Motor Corporation Chief Safety Technology Officer Secretary Seigo Kuzumaki speaks at the Toyota Advanced Safety Seminar, Wednesday, Sept. 4, 2014.
ANN ARBOR, Mich. (September 4, 2014) – It’s not science fiction anymore. Toyota is putting the future of auto safety technology on display, including environment-mapping systems that can track objects on the road both day and night, 3D information displays that transform the ability to provide road information to drivers, and an advanced driving support system that will be available to U.S. customers in the mid-decade.
TMS Group Vice President and Toyota Division General Manager Bill Fay spoke at the Toyota Advanced Safety Seminar, Wednesday, September 3, 2014.
ANN ARBOR, Mich. (Sept. 4, 2014) – With the goal of making tomorrow’s driving safer, Toyota’s Collaborative Safety Research Center (CSRC) announced that it is significantly expanding its mission to advance automotive safety research, with a new focus on the challenges and opportunities that evolving vehicle technologies will present over the next decade.
TORRANCE, CALIF. (Sept. 3, 2014) – Parents can help steer their teenage drivers to safety by joining them during Toyota’s 11th year of offering free, driving skills programs. Toyota’s comprehensive TeenDrive365 platform gives families tips and resources for the critical first year of teen driving. The TeenDrive365 teen driver experience will go on the road to Pearl, Mississippi; Ann Arbor, Michigan; and Honolulu, Hawaii to teach defensive driving skills, crash avoidance techniques and the dangers of distracted driving.
TORRANCE, Calif., August 29, 2014 – Toyota Motor Sales, U.S.A., Inc., today announced plans to conduct a voluntary safety recall of approximately 1,800 Model Year 2014 FJ Cruiser vehicles.
ASPEN, Colo., June 27, 2014 – Driving helps make lives safer, greener and more convenient at Toyota’s “Experience the Future of Mobility” exhibit, open now at the 2014 Aspen Ideas Festival. Toyota is staging the North American debut of its “Car of the Future” at the annual conference. Unveiled earlier this week at a press conference in Japan, the zero-emission hydrogen Fuel Cell Vehicle (FCV) will be available for sale to customers in California in summer 2015.
TORRANCE, Calif., June 11, 2014 – Toyota Motor Sales, U.S.A., Inc. today announced that it will renotify owners of certain vehicles involved in an April 2013 safety recall for the front passenger airbag inflators installed in several models. Toyota is modifying the remedy procedure.
NEW YORK, NY, March 19, 2014 – Today, Toyota announced that it reached an agreement with the U.S. Attorney’s Office for the Southern District of New York to resolve its investigation initiated in February 2010 into the communications and decision-making processes related to the company’s 2009-2010 recalls to address potential “sticking” accelerator pedals and floor mat entrapment. As part of the agreement, Toyota will make a payment totaling $1.2 billion.
Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.
More Than A Quarter of Houston Teens Read a Text or Email Every Time They Drive, According to Study by University of Michigan Transportation Research Institute and Toyota
TORRANCE, Calif., July 24, 2013 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced Houston findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI).
Toyota and Discovery Education Announce Corona High School Student Is Grand Prize Winner of 2013 Toyota Teen Driver Video Challenge
Silver Spring, MD (May 2, 2013) – Toyota and Discovery Education today announced that Ryan Johnston, a high school student from Corona, California, was chosen by the public in an online vote as the grand prize winner of the 2013 Toyota Teen Driver Video Challenge.
TORRANCE, Calif., April 11, 2013 – Toyota Motor Sales, USA, Inc. today announced that it will conduct a safety recall involving approximately 170,000 front passenger airbag inflators installed in several vehicle models.
New Drivers Gain Critical Defensive Driving Skills and Confidence Behind the Wheel from Toyota's Teen Safe Driving Program
TORRANCE, CALIF. (April 9, 2013) – Toyota continues to offer its free-of-charge safe driving skills program, Toyota Driving Expectations, and comprehensive online resources with the goal of reducing motor vehicle crashes, the leading cause of death among teens.
New York, NY, April 4, 2013 - In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.
The Insurance Institute for Highway Safety (IIHS) periodically develops new, more severe or specialized tests which go beyond federal requirements. With this new test, the Institute has raised the bar again, and we will respond to the challenge. We are evaluating the new test protocols and can say that there will not be one single solution to achieve greater crash performance in this area.
Toyota has agreed to make a payment of $17.35 million to the National Highway Traffic Safety Administration to settle claims related to the timeliness of its June 2012 recall to address the potential for accelerator pedal entrapment caused by unsecured or incompatible driver’s side floor mat in the 2010 Lexus RX 350 and RX 450h, without admitting to any violation of its obligations under the U.S. Safety Act.
Driver Distraction Study from The University Of Michigan Transportation Research Institute and Toyota Shows Significant Correlation Between Parent and Teen Distractions
TORRANCE, Calif., Nov. 27, 2012 – Toyota Motor Sales, U.S.A., Inc. (TMS), today announced preliminary findings from a major, national study of teen drivers (ages 16 to 18) and parents of teen drivers conducted jointly with the University of Michigan Transportation Research Institute (UMTRI). The Study shows a significant correlation between parent and teen behaviors behind the wheel, suggesting parents can play an influential role in modeling risky behavior on the road. The UMTRI/Toyota Teen Driver Distraction Study, the largest scientific survey of its kind, also found that texting while driving remains commonplace among teens, despite ongoing, nationwide efforts to educate drivers on the significant risks associated with these behaviors.
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.
Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) announces that it has developed a Pre-collision System (PCS) with collision avoidance assist that is effective in helping mitigate even high-speed collisions.
TORRANCE, Calif., Oct. 10, 2012 – Recently, Law Enforcement officials apprehended a counterfeit airbag ring in North Carolina. The arrests lead to the confiscation of over 1,500 counterfeit airbags for a variety of manufacturers and vehicle models. Counterfeit airbags are an industry wide problem and not limited to Toyota or Lexus.
Toyota today published Exponent’s comprehensive, independent analysis of the Electronic Throttle Control System with Intelligence (ETCS-i) in Toyota and Lexus vehicles.
Toyota Collaborative Safety Research Center Launches Seven New Projects and Four New Partnerships with Leading Academic and Research Institutions
Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced the expansion of its groundbreaking partner-based automotive safety initiative with the launch of seven new research programs in partnership with leading research institutions from across North America.
Toyota and the University of Michigan Transportation Research Institute Launch Teen Driver Distraction Study
WASHINGTON, D.C. (Sept. 13, 2012) – At a Safety Research Forum here yesterday, Toyota announced that it has teamed up with the University of Michigan Transportation Research Institute (UMTRI) to conduct a major new study of 5,600 teens and adults.
In the face of overwhelming scientific evidence to the contrary, CNN has irresponsibly aired a grossly inaccurate segment on Anderson Cooper 360 that attempts to resurrect the discredited, scientifically unproven allegation that there is a hidden defect in Toyota’s electronic throttle control system that can cause unintended acceleration.